Meet the Team
Our team brings decades of combined experience in business strategy, technology, and creative branding, specifically tailored to the coaching industry. We handle the behind-the-scenes work, ensuring every new coach gets the professional, polished setup they need to launch with confidence.
Laura Calandro – Chief Strategy Officer
Laura helps coaching entrepreneurs around the world build 6 and 7-figure businesses that truly thrive. With 20+ years of strategic marketing experience, a Master’s in Marketing, and a proven track record of working with top coaches, she knows exactly how to turn your coaching vision into a reality. Laura’s passion is helping you unleash your full potential and grow your business so you can reach the people who need you most. Let’s make your impact bigger than ever!
Nicole Samra – Chief Technology Officer
Nicole got her start building high-converting websites for small businesses over 15 years ago. She has helped countless solo entrepreneurs build and grow their businesses online. She’s been mentored by some of the top names in the Internet marketing industry, taking that knowledge and focusing on how to help coaches build their online presence. Her websites and sales funnels have earned coaches millions over the years. She designs marketing automation systems that allow business owners to set it and forget it so they can do more of what they love and less of the tech stuff.
Alex Lee – Chief Creative Officer
With a decade of experience in content creation, social media strategy, photography, and design—paired with a proven track record in the coaching industry—Alex knows how to transform your vision into reality. As a creative entrepreneur, she understands the challenges of building a business from the ground up and is dedicated to helping you overcome any obstacles along the way. Driven by a passion for empowering others to reach their full potential, Alex blends creative expertise with strategic insight to help you craft a coaching offering that absolutely lights you up to share with the world. Let’s start creating!